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subject:"Advertising effects"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"celebrity level"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
celebrity level
digital influencer
Celebrity endorsement
8
Celebrity-Werbung
8
Brand management
6
Markenführung
6
Werbewirkung
6
Deutschland
3
Germany
3
Advertising media
2
Consumer behaviour
2
Endorsement
2
Konsumentenverhalten
2
Markenimage
2
Theorie
2
Theory
2
Werbeträger
2
Advertising
1
Berufsfußballspieler
1
Berufssportler
1
Berühmte Persönlichkeit
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Celebrity marketing
1
Charitable organization
1
Charity
1
Commitment <Management>
1
Confidence
1
Credibility
1
Digitalisierung
1
Digitization
1
Experiment
1
Fashion
1
Fernsehprogramm
1
Fernsehsender
1
Fernsehstar
1
Fernsehwerbung
1
Fernsehwirtschaft
1
Football
1
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Huber, Frank
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Anaya-Sánchez, Rafael
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Campos, Roberta Dias
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Carrillat, François A.
1
Denis, Etienne
1
Fernández Giordano, Marisel
1
Gountas, John
1
Gountas, Sandra
1
Henkel, Sven
1
Hoornaert, Steven
1
Hubert, Frank
1
Leclercq, Thomas
1
Lopez-Lopez, David
1
Martínez-López, Francisco J.
1
Meyer, Frederik
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Plourde, Catherine
1
Sharma, Piyush
1
Suarez, Maribel
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Gabler Edition Wissenschaft
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
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ECONIS (ZBW)
7
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1
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7
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date (oldest first)
1
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
3
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
4
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
5
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
6
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
7
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
Saved in:
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