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subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Chen, Chen-yueh"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of international consumer marketing
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Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
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