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subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Consumer behaviour"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Consumer behaviour
Celebrity endorsement
23
Celebrity-Werbung
23
Werbewirkung
21
Konsumentenverhalten
15
Athletes
10
Sportler
10
Brand image
9
Markenimage
9
Brand management
7
Markenführung
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Social Web
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Social web
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Internet marketing
5
Online-Marketing
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Advertising
4
Brand
4
Markenartikel
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Sportmarketing
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Sports marketing
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Werbung
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celebrity endorsement
4
Endorsement
3
celebrity endorsements
3
celebrity endorser
3
Brand extension
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Credibility
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Glaubwürdigkeit
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Japan
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Luxury goods
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Luxusgüter
2
Markentransfer
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Netherlands
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Niederlande
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Professional sports
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Profisport
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Social media influencer
2
advertising effectiveness
2
attractiveness
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Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Bartsch, Fabian
1
Beckert, Johannes
1
Borchers, Nils S.
1
Brigham, Christopher
1
Brison, Natasha T.
1
Chang, Hua
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Chang, Kyungro
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Chang, Yongwan
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Chen, Chen-yueh
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Choi, Jeonghye
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Crespo, Cátia Fernandes
1
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Flores-Zamora, Javier
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Gräve, Jan-Frederik
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1
Hong, Cheng
1
Hsiao, Chia-lin
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Hur, Youngjin
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Janssen, Loes
1
Kang, Moon Young
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Kim, Dae Yeon
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Psychology & marketing
26
Journal of business research : JBR
18
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of advertising research
8
Journal of marketing management : MM
8
Journal of global marketing
7
The journal of brand management : an international journal
7
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Young consumers : insight and ideas for responsible marketers
5
Celebrity, convergence and transformation
4
International journal of sport management and marketing : IJSMM
4
International review on public and non-profit marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
Journal of current issues and research in advertising
3
Journal of customer behaviour
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
23
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11
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
12
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
13
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
14
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
Saved in:
15
The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young
;
Choi, Yonglim
;
Choi, Jeonghye
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
Saved in:
16
Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
Saved in:
17
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
18
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
19
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
20
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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