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subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Xia, Binfang"
~subject:"digital influencer"
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Advertising effects
digital influencer
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International journal of advertising : the review of marketing communications
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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