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subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markenimage"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Markenimage
digital influencer
Celebrity endorsement
16
Celebrity-Werbung
16
Werbewirkung
15
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
8
Markenführung
8
Social Web
6
Social web
6
Brand
5
Brand image
5
Markenartikel
5
Internet marketing
4
Online-Marketing
4
celebrity endorsements
4
Advertising
3
Luxury goods
3
Luxusgüter
3
Werbung
3
celebrity endorsement
3
Athletes
2
Credibility
2
Glaubwürdigkeit
2
Social media influencer
2
Sportler
2
advertising effectiveness
2
attractiveness
2
celebrity endorser
2
credibility
2
expertise
2
influencer marketing
2
social media
2
trustworthiness
2
Ad attitudes
1
Body image
1
Body weight
1
Celebrity marketing
1
China
1
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Bartsch, Fabian
1
Beckert, Johannes
1
Borchers, Nils S.
1
Brison, Natasha T.
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chang, Hua
1
Choi, Jeonghye
1
Choi, Yonglim
1
Choi, Yung Kyun
1
Collins, Alice Ford
1
Flores-Zamora, Javier
1
Gountas, John
1
Gountas, Sandra
1
Gräve, Jan-Frederik
1
Hagelstein, Jens
1
Hong, Cheng
1
Janssen, Loes
1
Kang, Moon Young
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Kim, Sojung
1
Lee, Jung-Sook
1
Lord, Kenneth R.
1
Luk, Ka Yi
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Pickett, Andrew C.
1
Plourde, Catherine
1
Putrevu, Sanjay
1
Schouten, Alexander P.
1
Sharma, Piyush
1
Song, Sanga
1
Suarez, Maribel
1
Tao, Weiting
1
Tian, Shiyun
1
Tsai, Wanhsiu Sunny
1
Verspaget, Maegan
1
Xia, Binfang
1
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International journal of advertising : the review of marketing communications
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
19
Journal of business research : JBR
17
Journal of promotion management : JPM
13
International journal of advertising : the quarterly review of marketing communications
11
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
11
Journal of advertising research
10
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
The journal of brand management : an international journal
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Young consumers : insight and ideas for responsible marketers
5
International review on public and non-profit marketing
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing theory and practice : JMTP
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
SpringerLink / Bücher
3
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
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ECONIS (ZBW)
15
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1
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
2
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
3
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
4
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
5
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
6
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
7
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
8
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
9
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
10
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
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