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subject:"Advertising effects"
~isPartOf:"International journal of electronic business"
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International journal of electronic business
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East China Normal University scientific reports : subseries on data science and engineering
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International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Detecting browser fingerprint evolution for identifying unique users
Muñoz-García, Óscar
;
Monterrubio-Martín, Javier
; …
- In:
International journal of electronic business
10
(
2012
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10009707193
Saved in:
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Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.
;
Rees, Loren Paul
;
Rakes, Terry R.
- In:
International journal of electronic business
9
(
2011
)
3
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009375614
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