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subject:"Advertising effects"
~isPartOf:"International journal of retail & distribution management"
~subject:"USA"
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Advertising effects
USA
Category Management
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Einzelhandel
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Dass, Mayukh
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Kumar, Piyush
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International journal of retail & distribution management
Working paper / National Bureau of Economic Research, Inc.
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Working paper series / Emory University, Department of Economics
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Journal of economics & management strategy : JEMS
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Agribusiness : an internat. journal
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American journal of agricultural economics
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport finance
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Journal of historical research in marketing
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Journal of promotion management : JPM
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Journal of public economics
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Selling modernity : advertising in twentieth-century Germany
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working papers / Department of Economics, West Virginia University
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Young consumers : insight and ideas for responsible marketers
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Assessing category vulnerability across retail production assortments
Dass, Mayukh
;
Kumar, Piyush
- In:
International journal of retail & distribution management
40
(
2012
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10009506354
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