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subject:"Advertising effects"
~isPartOf:"International journal of sport finance"
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Advertising effects
2006-2008
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Consumer behaviour
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Return on Investment
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Soft drink
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Softdrink
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International journal of sport finance
Academic journal of economic studies
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Agribusiness : an internat. journal
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Cutting edge international research
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Health marketing quarterly
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Journal of promotion management : JPM
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Selling modernity : advertising in twentieth-century Germany
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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