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subject:"Advertising effects"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
digital influencer
Celebrity endorsement
14
Celebrity-Werbung
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9
Brand management
4
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4
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Celebrity marketing
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1
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Sharma, Piyush
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing letters : a journal of research in marketing
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
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International journal of Indian culture and business management
2
International journal of hospitality management
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International journal of market research
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ECONIS (ZBW)
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1
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
2
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
3
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
4
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
5
Examining the impact of celebrity endorsements across consumer segments : an empirical study of Tiger Woods' endorsement effect on golf equipment
Derdenger, Timothy P.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011876244
Saved in:
6
The value of winning : endorsement returns in individual sports
Gerritsen, Dirk F.
;
Rheenen, Saskia van
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011730649
Saved in:
7
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
8
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
9
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
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