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subject:"Advertising effects"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Moraes, Marcela"
~subject:"digital influencer"
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Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
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