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subject:"Advertising effects"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Suarez, Maribel"
~subject:"digital influencer"
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Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
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