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subject:"Advertising effects"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Advertising effects
Cause-Related Marketing
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Cause-related marketing
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Journal of marketing theory and practice
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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International review on public and non-profit marketing
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AMS review : official publication of the Academy of Marketing Science
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Communicating corporate social responsibility : perspectives and practice
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Corporate communications : an international journal
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European journal of management and business economics : EJM&BE
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Green advertising and the reluctant consumer
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International journal of contemporary hospitality management
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International journal of islamic marketing and branding
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of behavioral decision making
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Sport management review
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The journal of applied business research
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World review of entrepreneurship, management and sustainable development
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
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2
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
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