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subject:"Advertising effects"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Advertising"
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Advertising effects
Advertising
Advertising regulation
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Werbebeschränkung
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USA
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United States
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7
Consumer behaviour
5
Consumer protection
5
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advertising
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deception
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puffery
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Amyx, Douglas Alan
1
Armstrong, Jon Scott
1
Avery, Rosemary J.
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Boddewyn, Jean J.
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Cawley, John H.
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Eighmey, John
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Journal of promotion management : JPM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Working papers / TSE : WP
4
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of historical research in marketing
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Southern economic journal
3
CESifo Working Paper Series
2
Discussion paper / Institute of Social and Economic Research
2
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of business ethics : JBE
2
Journal of business research : JBR
2
Journal of economics
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of public economic theory
2
Journal of public policy & marketing
2
Marketing science
2
NBER Working Paper
2
NBER working paper series
2
Routledge library editions / Advertising
2
The Sage handbook of advertising
2
Wettbewerb in Recht und Praxis : wrp
2
AEM research bulletin
1
Absatzwirtschaft / Schriften zum Marketing
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
American journal of agricultural economics
1
Applied economics
1
Applied economics letters
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Australian journal of management
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Berliner wirtschaftsrechtliche Schriften
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Breaking new ground in theory and practice
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1
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
2
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
3
My experience as Deputy Assistant Director for national advertising at the Federal Trade Commission
Eighmey, John
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 202-204
Persistent link: https://www.econbiz.de/10010439115
Saved in:
4
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
5
Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.
;
Cawley, John H.
;
Eisenberg, Matthew
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
Saved in:
6
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
7
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
Saved in:
8
The control of "sex in advertising" in France
Boddewyn, Jean J.
;
Loubradou, Esther
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009405006
Saved in:
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