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subject:"Advertising effects"
~isPartOf:"Psychology & marketing"
~subject:"E-commerce"
~subject:"Musikwirtschaft"
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Advertising effects
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Psychology & marketing
Journal of cultural economics
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Institute for Prospective Technological Studies digital economy working paper
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Asia Pacific journal of marketing and logistics
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The production and consumption of music in the digital age
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European journal of operational research : EJOR
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Handbook of the economics of art and culture : volume 2
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Journal of cultural management and cultural policy
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob Michaël
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
Saved in:
3
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
4
How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
Saved in:
5
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
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