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subject:"Advertising effects"
~language:"eng"
~person:"Alshurideh, M."
~source:"econis"
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Advertising effects
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Alshurideh, M.
Eisenberg, Matthew
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Freeman, Gordon L.
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Journal of marketing communications
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ECONIS (ZBW)
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Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
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