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subject:"Advertising effects"
~person:"Anand, Sandip"
~subject:"E-commerce"
~subject:"Musikwirtschaft"
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Advertising effects
E-commerce
Musikwirtschaft
Advertising
3
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Musik
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Music in advertising
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Structural equation model
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advertising attitude
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advertising music (ad music)
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attitude toward music in ad (Aam)
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attitudinal segmentation
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bootstrap
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brand attitude
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Anand, Sandip
Waldfogel, Joel
16
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15
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12
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10
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9
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Cho, Daegon
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Gopal, Ram D.
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Kretschmer, Tobias
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Montoro Pons, Juan de Dios
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Pannicke, Julia
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Journal of international consumer marketing
2
Journal of marketing communications
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ECONIS (ZBW)
3
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
3
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
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