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subject:"Advertising effects"
~person:"Bagozzi, Richard P."
~person:"Eliashberg, Jehoshua"
~person:"North, Adrian C."
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Advertising effects
Music
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Musik
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Music industry
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2
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Bagozzi, Richard P.
Eliashberg, Jehoshua
North, Adrian C.
Allan, David
4
Anand, Sandip
3
Raja, Md Washim
3
Abolhasani, Morteza
2
Burkhalter, Janée N.
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Ford, George S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Journal of retailing
1
Psychology & marketing
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ECONIS (ZBW)
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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2
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
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3
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
4
Using music to influence cognitive and affective responses in queues of low and high crowd density
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 589-602
Persistent link: https://www.econbiz.de/10003746672
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