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subject:"Advertising effects"
~person:"Carlson, Brad D."
~person:"Chan, Kara"
~subject:"Künstler"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Künstler
Celebrity endorsement
7
Celebrity-Werbung
7
Werbewirkung
7
Advertising
4
Werbung
4
Consumer behaviour
3
Konsumentenverhalten
3
Athletes
2
Brand image
2
Hong Kong
2
Hongkong
2
Jugendliche
2
Markenimage
2
Sportler
2
Youth
2
Advertising messaging
1
Attributions
1
Celebrity motivation
1
Communication effects
1
Consumer-endorser identification
1
Corporate reputation
1
Expertise
1
Firmenimage
1
Fit
1
Großbritannien
1
Internet marketing
1
Non-profit marketing
1
Nonprofit organization
1
Nonprofit-Organisation
1
Online-Marketing
1
Public services
1
Qualitative Methode
1
Qualitative method
1
Reputation
1
Social identity theory
1
Social judgments
1
Social policy
1
Source attractiveness
1
Sozialpolitik
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7
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Carlson, Brad D.
Chan, Kara
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Jain, Varsha
6
Arora, Nilesh
5
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carrillat, François A.
3
Daswani, Aarzoo
3
Dwivedi, Abhishek
3
Franck, Egon
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Rifon, Nora J.
3
Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Astous, Alain d'
2
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European journal of marketing
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
7
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
4
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
5
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
6
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
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