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subject:"Advertising effects"
~person:"Chan, Kara"
~person:"Ilicic, Jasmina"
~person:"Jain, Varsha"
~person:"McDonald, Robert E."
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
21
Celebrity-Werbung
21
Werbewirkung
16
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Advertising
4
India
4
Indien
4
Werbung
4
Credibility
3
Glaubwürdigkeit
3
Jugendliche
3
Youth
3
Artists
2
Athletes
2
Australia
2
Australien
2
Celebrity endorsements
2
Fernsehwerbung
2
Hong Kong
2
Hongkong
2
Künstler
2
Marketing cooperation
2
Marketingkooperation
2
Qualitative Methode
2
Qualitative method
2
Sportler
2
Television advertising
2
celebrity endorsement
2
self-brand connection
2
Authenticity
1
Beziehungsmarketing
1
Brand associations
1
Brand equity
1
Brand value
1
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14
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1
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English
16
Author
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Chan, Kara
Ilicic, Jasmina
Jain, Varsha
McDonald, Robert E.
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Dwivedi, Abhishek
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
Mishrab, Aditya Shankar
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Astous, Alain d'
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
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Asia-Pacific journal of business administration
2
Qualitative market research : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
16
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
5
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
Saved in:
6
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
7
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
8
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
9
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
10
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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