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subject:"Advertising effects"
~person:"Dwivedi, Abhishek"
~type:"article"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
3
Celebrity-Werbung
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Brand image
2
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Consumer behaviour
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Dwivedi, Abhishek
Roy, Subhadip
13
Arora, Nilesh
5
Erfgen, Carsten
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Chan, Kara
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Ilicic, Jasmina
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Jain, Varsha
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Pradhan, Debasis
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International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
2
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
3
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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