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subject:"Advertising effects"
~person:"Fernandes, Juliana"
~subject:"Relationship marketing"
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Fernandes, Juliana
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
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