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subject:"Advertising effects"
~person:"Lee, Eun Mi"
~subject:"Markenführung"
~subject:"Welt"
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Advertising effects
Markenführung
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Lee, Eun Mi
Bang Nguyen Viet
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Errichiello, Oliver Carlo
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Zhang, ZhongXiang
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Zschiesche, Arnd
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Flynn, Andrea Godfrey
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Grant, John
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Lin, Jialing
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Ku, Hsuan-hsuan
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Lee, Jinhee
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Green advertising and the reluctant consumer
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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