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subject:"Advertising effects"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Welt"
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Advertising effects
Markenführung
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Loureiro, Sandra Maria Correia
Bang Nguyen Viet
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Journal of communication management
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The journal of product & brand management
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ECONIS (ZBW)
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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