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subject:"Advertising effects"
~person:"Mehta, Ravi"
~subject:"Markenführung"
~subject:"Welt"
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Advertising effects
Markenführung
Welt
Consumer behaviour
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Corporate Social Responsibility
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Green marketing
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Nachhaltigkeit
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Mehta, Ravi
Bang Nguyen Viet
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Errichiello, Oliver Carlo
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Zhang, ZhongXiang
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Zschiesche, Arnd
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Flynn, Andrea Godfrey
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Grant, John
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Lin, Jialing
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Muralidharan, Sidharth
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Sheehan, Kim Bartel
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Ku, Hsuan-hsuan
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AMA Summer Academic Conference <2022, Chicago>
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ECONIS (ZBW)
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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2
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
3
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
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