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subject:"Advertising effects"
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Advertising effects
Advertising regulation
Werbebeschränkung
469
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195
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182
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
NBER working paper series
7
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7
Journal of advertising : official publication of the American Academy of Advertising
6
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6
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6
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6
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6
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5
Journal of historical research in marketing
5
Journal of marketing communications
5
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5
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4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
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4
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Young consumers : insight and ideas for responsible marketers
4
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3
Contemporary economic policy : a journal of Western Economic Association International
3
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3
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International journal of advertising : the review of marketing communications
3
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3
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ECONIS (ZBW)
469
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71
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71
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
Saved in:
72
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Saved in:
73
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
74
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
75
Marketing and public policy
Griffith, Rachel
;
Nevo, Aviv
-
2019
Persistent link: https://www.econbiz.de/10012112786
Saved in:
76
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
77
Status of deceptive advertising practices in India : 2015-2017
Kumar, Sachin
- In:
IIMS journal of management science
10
(
2019
)
1/2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10012488687
Saved in:
78
The effects of loss aversion on deceptive advertising policies
Pignataro, Aldo
- In:
Theory and decision : an international journal for …
87
(
2019
)
4
,
pp. 451-472
Persistent link: https://www.econbiz.de/10012301189
Saved in:
79
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
80
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
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