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subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Non-commercial literature"
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
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2016
Persistent link: https://www.econbiz.de/10011643144
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Nowcasting with Google trends in an emerging market
Carrière-Swallow, Yan
;
Labbé, Felipe
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2010
Persistent link: https://www.econbiz.de/10008823130
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