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subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
Web analytics
252
Webanalyse
250
Social Web
94
Social web
94
Online-Marketing
76
Internet marketing
74
Consumer behaviour
55
Online retailing
23
Online-Handel
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22
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22
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22
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21
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21
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20
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15
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15
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15
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14
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14
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14
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web analytics
14
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13
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13
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13
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12
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11
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61
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5
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Chiou, Lesley
4
Bergemann, Dirk
3
Bonatti, Alessandro
3
Tucker, Catherine E.
3
Hoberg, Philipp
2
Labbé, Felipe
2
Tucker, Catherine
2
Abdoli, Mansour
1
Ahn, Taesoo
1
Amos, Clinton
1
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1
Angeloni, Silvia
1
Ayodeji, Ogunmola Gabriel
1
Baesens, Bart
1
Barbosa, Belem
1
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1
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1
Bianchi, Constanza
1
Bosangit, Carmela
1
Brandão, Amélia Maria Pinto da Cunha
1
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1
Bucklin, Randolph E.
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Carrière-Swallow, Yan
1
Carrère-Swallow, Yan
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Carvalho, Cássia Liandra
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Chandon, Jean Louis
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Chen, Chih-ping
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Choobineh, F. Fred
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Chtourou, Mohamed Saber
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Colleoni, Elanor
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Colt, Laura
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Corves, Annette
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Craig-Lees, Margaret Anne
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De Luca, Patrizia
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Deane, Jason K.
1
Dellaert, Benedict
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Demoulin, Nathalie T. M.
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Dickinson-Delaporte, Sonia
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Djelassi, Souad
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Journal of advertising research
4
Cowles Foundation Discussion Paper
3
Journal of internet commerce
3
European journal of marketing : EJM
2
International journal of electronic business
2
Journal of electronic commerce research : JECR
2
Medienmanagement und E-Business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Analytics Enabled Decision Making
1
Building consumer-brand relationship in luxury brand management
1
Central European business review : CEBR
1
Digitalisierung der Unternehmen
1
Documentos de trabajo Banco Central de Chile
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
ERIM report series research in management
1
East China Normal University scientific reports : subseries on data science and engineering
1
Edition Wissenschaft Apprimus
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of research on retailer-consumer relationship development
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Internet applications in Euromarketing
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of forecasting
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of targeting, measurement and analysis for marketing
1
MIT Sloan Research Paper
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Manthan : journal of commerce and management
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ECONIS (ZBW)
66
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31
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
32
Customer responses to waits for online banking service delivery
Demoulin, Nathalie T. M.
;
Djelassi, Souad
- In:
International journal of retail & distribution management
41
(
2013
)
6
,
pp. 442-460
Persistent link: https://www.econbiz.de/10009770727
Saved in:
33
Hedonic customer responses to fast fashion and replicas
Miller, Karen
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10009771282
Saved in:
34
Nowcasting with Google trends in an emerging market
Carrère-Swallow, Yan
;
Labbé, Felipe
- In:
Journal of forecasting
32
(
2013
)
4
,
pp. 289-298
Persistent link: https://www.econbiz.de/10009775504
Saved in:
35
New forms of digital marketing research
Colleoni, Elanor
- In:
The Routledge companion to digital consumption
,
(pp. 124-134)
.
2013
Persistent link: https://www.econbiz.de/10009690742
Saved in:
36
Does religion affect the materialism of consumers? : an empirical investigation of Buddhist ethics and the restistance of the self
Pace, Stefano
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009716759
Saved in:
37
Websites and revisiting behaviour : an investigation of the relative role of predictors
Craig-Lees, Margaret Anne
;
Harris, Jennifer
;
Maulana, …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 250-271
Persistent link: https://www.econbiz.de/10009760653
Saved in:
38
Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
Saved in:
39
The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria
Dumoulin, Régis
;
Gauzente, Claire
- In:
International journal of arts management
15
(
2012/13
)
2
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009735112
Saved in:
40
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
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