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subject:"Advertising media"
~accessRights:"restricted"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Werbewirkung
Celebrity endorsement
325
Celebrity-Werbung
325
Advertising effects
203
Consumer behaviour
149
Konsumentenverhalten
149
Brand management
110
Markenführung
110
Markenimage
107
Brand image
103
Advertising
62
Werbung
62
Social Web
59
Social web
59
Internet marketing
45
Online-Marketing
45
Brand
38
Athletes
37
Markenartikel
37
Sportler
37
celebrity endorsement
34
Credibility
32
Glaubwürdigkeit
32
Beziehungsmarketing
29
Relationship marketing
29
Indien
24
India
23
Social media
17
Sportmarketing
15
Sports marketing
15
Celebrity
14
advertising
14
celebrity endorsements
13
Celebrity endorsements
11
China
11
Confidence
11
Emotion
11
Luxury goods
11
Luxusgüter
11
Vertrauen
11
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197
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3
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3
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1
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200
German
4
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Roy, Subhadip
9
Arora, Nilesh
5
Pradhan, Debasis
4
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Chan, Kara
3
Huber, Frank
3
Mishrab, Aditya Shankar
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Singh, Ramendra Pratap
3
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
Bhattacharya, Saurabh
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Derdenger, Timothy P.
2
Dwivedi, Abhishek
2
Erfgen, Carsten
2
Fan, Fei
2
Felbert, Aaron von
2
Foroudi, Pantea
2
Hussain, Shahzeb
2
Ilicic, Jasmina
2
Jain, Varsha
2
Johnson, Clark D.
2
Johnson, Johney
2
Johnson, Lester W.
2
Kaur Ghuman, Mandeep
2
Kim, Jihoon
2
Knoll, Johannes
2
Kulczynski, Alicia
2
Lee, Joon Sung
2
Mann, Bikram Jit Singh
2
Matthes, Jörg
2
McDonald, Robert E.
2
Melewar, T. C.
2
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International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing communications
9
Journal of retailing and consumer services
7
Psychology & marketing
7
The journal of product & brand management
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
5
Global business review
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of advertising research
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Manthan : journal of commerce and management
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Arts and the market : AAM
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Corporate reputation review
1
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ECONIS (ZBW)
204
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
4
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
5
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
6
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
7
Celebrity commercial boosts viewers' dishonesty : an experimental study
Tobol, Yossef
;
Siniver, Erez
;
Yaniv, Gideon
- In:
Review of behavioral economics
10
(
2023
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10014441723
Saved in:
8
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
9
An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
Lee, Sojung
;
Jeong, EunHa
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014461356
Saved in:
10
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
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