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subject:"Advertising media"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~subject:"Athletes"
~type:"article"
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Brand research : [an outcome of the second International Conference on Brand Management]
International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of advertising research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Academia : revista Latinoamericana de administración
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Asia-Pacific journal of business administration
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Brands : interdisciplinary perspectives
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Breaking new ground in theory and practice
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Economics, management and financial markets
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Global business review
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Innovation: organization & management : IOM
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Integrated marketing communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal for global business advancement : JGBA
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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Journal of marketing communications
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Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
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