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subject:"Advertising media"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Social web"
~type:"article"
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Advertising media
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Celebrity endorsement
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Film industry
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Filmwirtschaft
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commercial returns
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popularisation of beliefs
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Ramesh, Aishwarya
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International journal of Indian culture and business management : IJICBM
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Psychology & marketing
5
International journal of internet marketing and advertising : IJIMA
4
The journal of product & brand management
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Cogent business & management
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International journal of hospitality management
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Journal of marketing communications
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Journal of marketing management : MM
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Academia : revista Latinoamericana de administración
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Breaking new ground in theory and practice
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Exploring the rise of fandom in contemporary consumer culture
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Global marketing strategies for the promotion of luxury goods
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Handbook of social media management : value chain and business models in changing media markets
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Innovation: organization & management : IOM
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Integrated marketing communication
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International journal of consumer studies
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International journal of financial research
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International journal of management practice : IJMP
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International journal of retail and distribution management
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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International journal of wine business research
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Journal for global business advancement : JGBA
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Journal of advertising research
1
Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of contemporary marketing science
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya
;
Jaggi, Ruchi Kher
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
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