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subject:"Advertising media"
~person:"Belch, Michael A."
~subject:"Athletes"
~type:"article"
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Belch, Michael A.
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
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