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subject:"Advertising media"
~person:"Celis, Martina"
~person:"Hsu, Pi-fang"
~type:"article"
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Advertising media
Celebrity endorsement
2
Celebrity-Werbung
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1
Advertising effects
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Celis, Martina
Hsu, Pi-fang
Erdogan, B. Zafer
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Academia : revista Latinoamericana de administración
1
Journal of international marketing and marketing research
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ECONIS (ZBW)
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
2
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
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