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subject:"Advertising media"
~person:"Hambrick, Marion E."
~person:"Manzur, Enrique"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Celebrity endorsement
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Celebrity-Werbung
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Lance Armstrong
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Hambrick, Marion E.
Manzur, Enrique
Huber, Frank
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Rijpkema, Mark
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Smit, Gitty
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Stallen, Mirre
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Academia : revista Latinoamericana de administración
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International journal of sport management and marketing : IJSMM
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
2
"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.
;
Mahoney, Tara Q.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
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