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subject:"Advertising media"
~person:"Hsu, Pi-fang"
~subject:"Markenimage"
~type:"article"
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Journal of international marketing and marketing research
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ECONIS (ZBW)
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Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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