//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising media"
~subject:"Athletes"
~type:"article"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Athletes
Celebrity endorsement
66
Celebrity-Werbung
66
Advertising effects
17
Werbewirkung
17
Brand management
15
Markenführung
15
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
9
Social web
9
Brand image
8
Deutschland
8
Germany
8
Markenimage
8
Sportler
8
Artists
6
Künstler
6
Advertising
5
Werbung
5
India
4
Indien
4
Public relations
4
Öffentlichkeitsarbeit
4
Brand
3
China
3
Credibility
3
EU countries
3
EU-Staaten
3
Estimation
3
Führungskräfte
3
Glaubwürdigkeit
3
Managers
3
Markenartikel
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Schätzung
3
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
84
Aufsatz in Zeitschrift
84
Book section
10
Case study
2
Fallstudie
2
Language
All
English
7
German
3
Author
All
Daswani, Aarzoo
1
Datta, Saroj
1
Eisend, Martin
1
Gebhardt, Christopher
1
Griffin, Christine
1
Hofmann, Julian
1
Jain, Varsha
1
Kilian, Karsten
1
Kumar, Abhishek
1
Langner, Tobias
1
Nairn, Agnès
1
Patra, Supriyo
1
Schaaf, Daniela
1
Schellhaaß, Horst-Manfred
1
Skinner, James
1
Wicks, Patricia Gayá
1
more ...
less ...
Published in...
All
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Integrated marketing communication
1
Sport public relations and communication
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Storming the global business : rise of the Asian tigers
1
Towards a knowledge-based society in Europe : 10th International Conference on Policies of Economic and Social Development, Sofia, October 5 to 7, 2007
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
2
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
Saved in:
3
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
Saved in:
4
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
5
Brand building using Indian sports celebrities : a strategic decision
Patra, Supriyo
;
Datta, Saroj
- In:
Storming the global business : rise of the Asian tigers
,
(pp. 197-212)
.
2010
Persistent link: https://www.econbiz.de/10009012433
Saved in:
6
Public relations for players
Skinner, James
- In:
Sport public relations and communication
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003949035
Saved in:
7
Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
Saved in:
8
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
Saved in:
9
Superstars as winners of the common market : the role of the mass media
Schellhaaß, Horst-Manfred
- In:
Towards a knowledge-based society in Europe : 10th …
,
(pp. 153-168)
.
2009
Persistent link: https://www.econbiz.de/10003818252
Saved in:
10
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->