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subject:"Advertising media"
~subject:"Athletes"
~type:"article"
~type_genre:"Fallstudie"
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Advertising media
Athletes
Celebrity endorsement
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Sporting goods industry
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1997-2010
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Fallstudie
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Griffin, Christine
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Hsu, Pi-fang
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Nairn, Agnès
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Su, Yu-hsun
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Wicks, Patricia Gayá
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Brands : interdisciplinary perspectives
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Journal of international marketing and marketing research
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ECONIS (ZBW)
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The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
2
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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