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subject:"Advertising planning"
~isPartOf:"The journal of industrial economics"
~subject:"Zeitschriftenverlag"
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Advertising planning
Zeitschriftenverlag
Print advertising
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Chandra, Ambarish
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The journal of industrial economics
International journal of advertising : the quarterly review of marketing communications
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Harvard Business School Accounting & Management Unit Case
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
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