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subject:"Advertising planning"
~subject:"Zeitschriftenverlag"
~type_genre:"Literaturbericht"
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Advertising planning
Zeitschriftenverlag
Deutschland
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Economies of scale
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Estimation
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Germany
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Magazine
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Magazine publishing
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Market structure
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Marktanalyse
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Marktmacht
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Marktstruktur
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Preispolitik
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Print advertising
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Printwerbung
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Returns to scale
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Structure-conduct-performance paradigm
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Lehmann, Erik
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Weigand, Jürgen
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Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
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Thünen-series of applied economic theory : working paper
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Scale economics, market power, and pricing behavior : evidence from German newspaper and magazine publishing
Weigand, Jürgen
;
Lehmann, Erik
-
1998
Persistent link: https://www.econbiz.de/10013453236
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