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subject:"Advertising regulation"
~language:"eng"
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Search: subject_exact:"Vergleichende Werbung"
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Advertising regulation
Vergleichende Werbung
98
Comparative advertising
93
Werbung
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Werbewirkung
43
Advertising
42
Advertising effects
42
Consumer behaviour
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comparative advertising
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Brand image
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Markenimage
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Wohlfahrtsanalyse
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Brand management
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Armstrong, Jon Scott
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Cannon, Hugh M.
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Green, Kesten C.
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Rennhak, Carsten
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Schwaiger, Manfred
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Taylor, Charles Raymond
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Journal of advertising research
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Commercial free speech : evidence on the effects of mandatory disclaimers
Green, Kesten C.
;
Armstrong, Jon Scott
-
2011
Persistent link: https://www.econbiz.de/10009356644
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2
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
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