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subject:"Aesthetics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Ästhetik"
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Aesthetics
Ästhetik
Consumer behaviour
3
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Product design
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Advertising
1
Advertising effectiveness
1
Advertising effects
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Aesthetic product preferences
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Automotive industry
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Brand management
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Chirurgie
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Clothing industry
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Cosmetic surgery
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Honea, Heather
1
Horsky, Sharon
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Jiang, Hongyan
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Kang, Wooseong
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McNaught, Angela
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Paas, Leonard J.
1
Stanton, Steven J.
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Tan, Huimin
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Tipgomut, Pornchanoke
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Marketing letters : a journal of research in marketing
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
18
Journal of retailing and consumer services
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of business research : JBR
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
Psychology & marketing
8
Tourism management : research, policies, practice
8
Journal of marketing
7
Leadership
7
Discussion paper series / IZA
6
International journal of hospitality management
6
International journal of wine business research : IJWBR
6
Management learning : the journal for managerial and organizational learning
6
Organization : the critical journal of organization, theory and society
6
Aesthetic leadership : managing fields of flow in art and business
5
Aesthetics and business ethics
5
IZA Discussion Paper
5
Journal of business ethics : JOBE
5
Journal of consumer behaviour : an international research review
5
Journal of management inquiry
5
Journal of retailing
5
Journal of the Academy of Marketing Science
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Management learning : the international journal for managerial and organizational learning and development
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NBER working paper series
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Society and business review
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Work, employment & society : a journal of the British Sociological Association
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International journal of advertising : the review of marketing communications
4
Journal of organizational change management
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Münchener Schriften zur angewandten Führungslehre
4
NBER Working Paper
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
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Working paper / National Bureau of Economic Research, Inc.
4
Administrative science quarterly : ASQ
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Aestetics and style in strategy
3
Europäische Hochschulschriften / 5
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Humanistic management
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International journal of product development : IJPD
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
3
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
4
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
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