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subject:"Airport"
~subject:"Marketing management"
~type_genre:"Case study"
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Journal of air transport management
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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The relationship between airport image, national identity and passengers delight : a case study of the Malaysian low cost carrier terminal (LCCT)
Ariffin, Ahmad Azmi M.
;
Yahaya, Mohd Fahmi
- In:
Journal of air transport management
31
(
2013
),
pp. 33-36
Persistent link: https://www.econbiz.de/10009772836
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2
Legacy carriers fight back : pricing and product differentiation in modern airline marketing
Hazledine, Tim J.
- In:
Journal of air transport management
17
(
2011
)
1
,
pp. 130-135
Persistent link: https://www.econbiz.de/10010217804
Saved in:
3
Etap Hotel : Pionier in der Budget-Hotellerie
Stratmann, Melanie
;
Kirsch, Michael
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10009011565
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