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subject:"Akustische Markenführung"
~isPartOf:"Journal of international marketing and marketing research"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Akustische Markenführung
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Journal of international marketing and marketing research
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International journal of advertising : the review of marketing communications
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The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
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