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subject:"Akustische Markenführung"
~isPartOf:"The journal of product & brand management"
~subject:"USA"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Akustische Markenführung
USA
Werbung
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Advertising music
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Musik
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The journal of product & brand management
International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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