//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Akustische Markenführung"
~person:"Golrokhi, Zahra"
~person:"Labrecque, Lauren I."
~subject:"USA"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising music"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Akustische Markenführung
USA
Werbung
Advertising
2
Advertising music
2
Werbemusik
2
Advertising effects
1
Audio branding
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer preferences
1
Emotion
1
Internet marketing
1
Konsumentenpräferenzen
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Music
1
Musik
1
Online-Marketing
1
Sensory marketing
1
Sonic logos
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
2
Author
All
Golrokhi, Zahra
Labrecque, Lauren I.
Steiner, Paul
7
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Kastner, Sonja
2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
Anglada-Tort, Manuel
1
Ballouli, Khalid
1
Bennett, Gregg
1
Choi, Beomjoon
1
Egermann, Hauke
1
Gensch, Gerhard
1
Groves, John
1
Götz, Stephanie
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Huh, Jisu
1
Joachimsthaler, Erich
1
Kaltenhäuser, Yasmin
1
Kim, Eunah
1
Kumar, Ibha
1
Larrea, Olatz
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Müllensiefen, Daniel
1
Oakes, Steve
1
Palencia-Lefler, Manuel
1
Rodero, Emma
1
Schilling, Anja
1
Schoenrock, Andreas
1
more ...
less ...
Published in...
All
Designing and communicating experience
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
2
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->