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subject:"Anstrichmittel"
~person:"Huang, Lu"
~person:"Labrecque, Lauren I."
~type_genre:"Article in journal"
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Anstrichmittel
Paints
3
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2
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1
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Huang, Lu
Labrecque, Lauren I.
Amano, Masatoshi
2
Brockmann, Karl Ludwig
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Engel, Alexander
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2
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
R & D management
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ECONIS (ZBW)
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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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2
Empirically informing a technology delivery system model for an emerging technology : illustrated for dye-sensitized solar cells
Guo, Ying
;
Chen, Xu
;
Huang, Lu
;
Porter, Alan L.
- In:
R & D management
42
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009513090
Saved in:
3
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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