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subject:"Asymmetric information"
~person:"Grewal, Dhruv"
~subject:"Niedrigpreisstrategie"
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Asymmetric information
Niedrigpreisstrategie
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Grewal, Dhruv
Biswas, Abhijit
3
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3
Hviid, Morten
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3
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3
Shaffer, Greg Eric
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
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