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subject:"Aufsatzsammlung"
~isPartOf:"Central European business review : CEBR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Marketingmanagement
Internet marketing
10
Online-Marketing
10
Communication
9
Kommunikation
9
Consumer behaviour
8
Konsumentenverhalten
8
Social Web
8
Social web
8
Marketing management
6
social media
5
Brand management
3
Information
3
Markenführung
3
Public relations
3
Viral marketing
3
Virales Marketing
3
electronic word-of-mouth
3
Öffentlichkeitsarbeit
3
Beziehungsmarketing
2
Brand image
2
Czech Republic
2
Information behaviour
2
Information dissemination
2
Information technology
2
Informationstechnik
2
Informationsverbreitung
2
Informationsverhalten
2
Markenimage
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Tschechien
2
information adoption
2
information credibility
2
information usefulness
2
marketing communication
2
marketing communications
2
Advertising
1
Amazon customer reviews
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Article
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Aufsatz in Zeitschrift
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English
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Chia, Swee-lim
1
Czarniewski, Sławomir
1
Dumicic, Ksenija
1
Escobar Rios, Andrea
1
Jeong, Hyun Ju
1
Jiang, Pingjun
1
Kasl Kollmanová, Denisa
1
Kim, Jihye
1
Snoj, Boris
1
Tomše, Denis
1
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Central European business review : CEBR
International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
14
Journal of marketing communications
10
Springer Reference Wirtschaft
9
European journal of marketing : EJM
8
Corporate communications : an international journal
7
International and intercultural communication annual
6
Sage annual reviews of communication research
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Business horizons
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of communication management : an international journal
4
Marketing communication : new approaches, technologies, and styles
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Basler Schriften zum Marketing
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des Arbeitsbereichs <Unternehmenskommunikation> (ARBUK), Germanisches Seminar der Universität Hamburg
3
Gabler Edition Wissenschaft
3
Journal of promotion management : JPM
3
Lehrbuch
3
Marketing intelligence & planning
3
Sage focus editions
3
Springer eBook Collection
3
Springer eBook Collection / Springer Reference DE
3
Strategic corporate communication in the digital age
3
Technological economics
3
Die Betriebswirtschaft : DBW
2
Economics, management and financial markets
2
Forschungen und Berichte der Evangelischen Studiengemeinschaft
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Handel und Internationales Marketing / Retailing and International Marketing
2
IIMB management review
2
Integrated marketing communication
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ECONIS (ZBW)
6
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1
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
2
The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
3
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
4
Communicating customer value based on modern technologies
Czarniewski, Sławomir
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
Saved in:
5
The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa
- In:
Central European business review : CEBR
2
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
Saved in:
6
Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Jiang, Pingjun
;
Chia, Swee-lim
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10003938200
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