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subject:"Aufsatzsammlung"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Online-Marketing"
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Aufsatzsammlung
Online-Marketing
Consumer behaviour
418
Konsumentenverhalten
418
Online retailing
70
Online-Handel
70
Brand management
61
Markenführung
61
Internet marketing
57
Beziehungsmarketing
53
Relationship marketing
53
Brand image
51
Markenimage
51
Social Web
51
Social web
51
E-commerce
49
Electronic Commerce
49
Experiment
49
Theorie
48
Theory
48
Brand
42
Markenartikel
42
Viral marketing
40
Virales Marketing
40
Advertising effects
35
Werbewirkung
35
Preismanagement
31
Pricing strategy
31
Einzelhandel
28
Retail trade
28
Advertising
23
Personality psychology
22
Persönlichkeitspsychologie
22
Werbung
22
Personalization
21
Distribution channel
20
Personalisierung
20
Vertriebsweg
20
Emotion
19
Sales promotion
17
Verkaufsförderung
17
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45
Free
1
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Article
57
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Article in journal
57
Aufsatz in Zeitschrift
57
Language
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English
57
Author
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Clement, Michel
3
Pauwels, Koen
3
Tan, Yong
3
Choi, Angela Aerry
2
Dekimpe, Marnik G.
2
Feng, Juan
2
Ghose, Anindya
2
Haan, Evert de
2
Hennig-Thurau, Thorsten
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Marchand, André
2
Oh, Wonseok
2
Shehu, Edlira
2
Zhang, Xiaoquan
2
Abou Nabout, Nadia
1
Aggarwal, Rohit
1
Aksehirli, Zeynep
1
Ananthakrishnan, Uttara M.
1
Anderl, Eva
1
Ba, Sulin
1
Becker, Ingo Frank
1
Bhatnagar, Amit
1
Bodoff, David
1
Bowman, Douglas
1
Bruce, Norris I.
1
Chan, Hock Chuan
1
Chatterjee, Patrali
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Peiyu
1
Cho, Daegon
1
Choi, Ben C. F.
1
Croux, Christophe
1
Cui, Xuebin
1
De Maeyer, Peter
1
De Vreede, Gert-Jan
1
Decker, Reinhold
1
Dewan, Sanjeev
1
Dhaoui, Chedia
1
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Published in...
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Information systems research : ISR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
57
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
7
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
8
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
9
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
10
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
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