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subject:"Aufsatzsammlung"
~isPartOf:"Journal of advertising research"
~person:"Azemi, Yllka"
~subject:"Online-Marketing"
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Aufsatzsammlung
Online-Marketing
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Consumer behaviour
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early stage of decision making
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Azemi, Yllka
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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