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subject:"Aufsatzsammlung"
~isPartOf:"Journal of advertising research"
~person:"Dahlén, Micael"
~subject:"Online-Marketing"
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Aufsatzsammlung
Online-Marketing
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Dahlén, Micael
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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